450 Gives

Art Direction, Graphic Design

As apart of The NBPA’s first-ever holiday tentpole, 450 Gives was an experiential and digital activation centered around gift giving. The activation was multi-platform, spanning pop-ups, player appearances, social and partner branded double decker bus - which included interior art wall, gaming setup, refreshment bar and DJ booth. The bus traveled throughout NYC making stops in various popular locations for the first two weeks of December. While out on the road, the bus wrap included a combination of The NBPA branding, partner logos and QR codes, so fans could scan and enter for a chance to win the gift of the day.

Working collaboratively with our brand partnerships & brand communications teams and agency Victory - together we developed the look and feel of the overrall campaign. I took lead of the interior of the bus, including art wall, 2k gaming setup, bar, DJ booth, the official NBPA x Google giftbox and various social assets in support of this holiday event. NBPA 450 Gives was also dubbed ‘Best Brand Experience or Activation and Most Creative Partnership with an Athlete or Influencer by The Hashtag Sports Awards for 2022.

Co-Branded Wraps / Signage

NBPA x Google Giftbox

Bus Details

NBA 2K22 Wall of Gaming & Art


© DaRaun Crawford 2021