Art Direction, Design Direction, Graphic Design
Based in the Bahamas, the NBPA has an annual winter meeting where players from each team meet to discuss the business of basketball and upcoming initiaives across the spectrum of the game. One Court offers luxury accommodations, gifting suites, private events and brand expierences where players can relax and recharge in the midst of All Star Weekend.
I led the design direction for the 2020 One Court theme which spanned from social, out-of-home and digital.
Baha Mar - Nassau Bahamas
During One Court 2020, from across the league players from each roster meet to represent their team and discuss Union business and ways they can further the game on and off the court.
By using the Bahamas it’self as the theme, we combined ways to entertain, engage and educate players from across the league by taking over the entire property for the weekend. Inspiration was drawn from native indigenous flowers and a visually coeshive palette to create multiple patterns and finishes throughout the space. The direction was bold and tropical, fusing the worlds of sports and island relaxation, featuring a hand written typeface to enhance the authenticity in feeling of the expeirence.
I was responsible for the direction conceptually and elements used in the final looks, which included creating a branded expeirence that offerred the luxury the players expected, with something that stayed true to the relaxing and bright island nature of the resort. Touch points included, creation of main graphic elements and visual direction of partnership activations.