Creative Direction, Art Direction, Graphic Design
Top 100 is a week long camp that serves as a premier elite destination integral to the journey for many top recruits across the world. This week long camp serves both as a developmental combine and training to develop the next class of NBA superstars. Attendees get to work with top-level current and former coaches, trainers and NBA players while also getting to showcase their abilites and what they’ve learned for scouts and top college coaches.
I led the creative direction for this tentpole event at Disney’s Espn Wide World of Sports, creating graphics and animations for in-arena digital signage, exterior displays, freeway directional signage, social media, and pyshical printed communications. Overall this campaign was brought together visually through daily graphics and working collaboratively with SLAM Magazine for content capture.