Holiday Activation & Campaign
Spanning pop-ups, player appearances, social campaigns, and a fully branded double-decker bus, the activation created a mobile holiday experience that traveled across New York City during December. Working closely with our Brand Partnerships and Communications teams, and agency partner Victory, I led the design of the bus interior and exterior - creating an immersive space complete with an art wall, gaming lounge, refreshment bar, DJ booth, and official
NBPA x Google giftbox.
Wrapped in bold NBPA branding, partner logos, and interactive QR codes, the bus became a moving celebration - inviting fans across the city to scan, engage, and win the “gift of the day.”
Through thoughtful design and collaboration, 450 Gives transformed a holiday campaign into a tangible, city-wide experience - ultimately earning Best Brand Experience or Activation and Most Creative Partnership with an Athlete or Influencer at the 2022 Hashtag Sports Awards.
Co-Branded Wraps / Signage
NBPA x Google Giftbox
Details