I’m DaRaun, a New York based Art Director and Designer focused on creating visual experiences that connect culture, story, and strategy. I translate ideas into tangible moments that resonate across brand, content, and experiential work.
My approach is rooted in empathy, rhythm, and refinement. I’ve collaborated across sports, entertainment, and tech, always asking: how can design help people feel more seen?
To me, design is more than aesthetics. It is a vehicle for identity, creativity, and connection. Through intentional storytelling and thoughtful execution, I aim to create work that sets signals for the culture we want to build.
Outside of design, I’m often watching basketball, anime, or reading manga that feels like art in motion. I reset with runs, immerse in video games, and believe a good outfit can shift your energy. I see great design as flowing like a crossover on the court, a seamless fighting game combo, or a cutscene that reveals something you didn’t know you needed.
CurrentlyA snapshot of what’s currently shaping my curiosity and inspiration.
Watching
- A Knight of the Seven Kingdoms
- Jujutsu Kaisen
- Industry
Reading
- The Mountain Is You
- The Joyous Science
- Slam Dunk
Playing
- Xenoblade Chronicles X
- Scott Pilgrim EX
- Golden Sun
Into
- Alysa Liu’s mentality on performance
-
Jared McCain on the OKC Thunder
- Anything hyperpop
Running In
- Brooks Glycerin Max
Let’s Connect: Email
Work
Medallia
The National Basketball Players Association
Interscope Records | Cinematic Music Group
Select Clients
Sony Music Entertainment
Universal Pictures
Republic Records
RCA Records
Adult Swim
Splice
NBA
IMG
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