Protect, Amplify.
The campaign focused on empowerment. Players and fans were given clear, accessible guidance on voter registration, deadlines, and best practices for being election-ready. The design was simple, direct, and built to cut through noise - turning critical information into tools that were easy to use and share.
By connecting purpose to platform, the campaign showed how design can amplify voices and strengthen community impact at scale. It positioned the NBPA as more than a union, but as an advocate for civic responsibility, standing alongside a broader movement of athletes and cultural leaders encouraging participation in democracy.