I’m DaRaun, a New York–based Art Director and Designer focused on shaping meaningful visual experiences that connect culture, story, and strategy. I specialize in translating perspective into impact by connecting ideas and turning them into tangible, emotionally resonant moments across brand, content, and experiential work.
My approach is rooted in emotional intelligence, rhythm, and refinement. I create moments that resonate both on and off the screen. I’ve collaborated meaningfully across sports, entertainment, and tech, always with one question in mind: how can design help people feel more seen?
I believe design is more than aesthetics. It is a vessel for identity, legacy, and connection. Through intentional storytelling and thoughtful execution, I aim to build work that moves visually, emotionally, and culturally. To me, design is a form of translation - taking what’s felt, imagined, or needed and making it tangible, seen, and meaningful.
When I’m not designing, I’m probably watching basketball, anime, or getting lost in manga panels that feel like pieces of illustrative art. I love going out for a run to reset, and playing video games to immerse myself in different worlds, perspectives, and types of storytelling. I believe a good outfit can shift your energy, and storytelling is a form of care and showing up for yourself. Great design should move with the same flow as a clean crossover, a fighting game combo you input without thinking, or a cutscene that reveals something you didn’t know you needed.
Currently watching
The Last of Us
Lazarus
Currently reading
The Inner Game of Tennis
Solo Leveling
Currently playing
Xenoblade Chronicles X: Definitive Edition
Final Fantasy VII Rebirth
Tekken 8
Currently running in
Brooks Glycerin Max
Let’s Connect: Email
Work
Medallia
The National Basketball Players Association
Interscope Records | Cinematic Music Group
Select Clients
Sony Music Entertainment
Universal Pictures
Republic Records
RCA Records
Adult Swim
Splice
NBA
IMG
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