NBPA Camps & Clinics

Art Direction, Graphic Design, Animation

During the spring and summer, NBPA Camps and Clinics is a youth-centered initiative for kids aspiring to grow their skills and knowledge of the game basketball. New York City and Los Angeles are where the camps are located each year.

I concepted and created animated visuals in branding the event spaces to bring modern elements of the NBPA forward in the camps. The brand identity of these camps was modern and lively to increase engagement and appeal to younger audiences while also not being too distracting away from the premise of each camp. Visual direction touchpoints included vinyl banners, pop-up collateral, and animated visuals throughout each space, and a social media campaign.