Bringing Personality to the Platform
Medallia Blog Refresh
As part of Medallia’s brand evolution, I led the rebrand of our blog through concept development and art direction - transforming our thumbnails to better reflect the blog’s more playful, human-centered tone and to establish stronger visual cohesion across the site.

The blog is a hub for thought leadership, storytelling, and company culture - a more human personal side of the brand. My goal was to visually translate that spirit by creating a flexible thumbnail system that feels expressive, light, and in tune with Medallia’s refreshed voice.

The result is a design system that brings clarity and consistency while leaving room for character - helping the blog feel like a true extension of the people behind it, not just the platform itself.