Placed at the heart of the event, the Pin Wall invited marketers, executives, and customers to personalize their lanyards with a curated set of pins reflecting identity, values, and voice. What seemed like a small, tactile gesture quickly became a catalyst for conversation, breaking down barriers between clients, teams, and leadership in a natural, human way.
Beyond visual design, I shaped the fabrication of the wall itself - from materials and scale to its placement within the conference floor plan. The activation was built to feel intentional, approachable, and in tune with the
flow of the event.
The Pin Wall turned lanyards into storytelling tools. It showed how a thoughtful brand experience can humanize corporate gatherings, transforming a standard conference into a space where connection feels genuine and community comes to life.