Pin Wall Activation
Set within the center of the event, the Pin Wall invited marketers, executives, and customers to personalize their lanyards by selecting from a curated set of pins reflecting identity, values, and voice. This small, tactile moment became a meaningful catalyst for conversation - helping bridge gaps between clients, teams, and leadership in an approachable, human way.
Beyond the visuals, I designed the fabrication of the wall itself - considering materials, scale, and overall floor layout to ensure the activation felt intentional and intuitive within the broader conference environment.
What started as a simple station became a storytelling touchpoint - transforming lanyards into conversation starters and connection builders.