The design of interior high-traffic branded signage in introductory areas of the conference was handled by me - working with our team, to set the tone throughout the venue. I also designed key pieces of merchandise, working in our Medallia Market, where I interacted directly with attendees to create meaningful touchpoints that extended the brand beyond the screen.
In addition to design, I was on the ground supporting live production - monitoring our main stage Youtube livestream and mic running for breakout sessions to ensure smooth, impactful moments. Whether I was interfacing with customers, or aligning visual elements on-site, my goal was always the same: to help create experiences that feel intentional, connected, and human.
This work reflects how I show up - not just as a designer behind the scenes, but as someone who helps build the energy of a experience, from concept to execution.