The work was about more than race highlights. It positioned McLaren’s speed and performance as a reflection of Medallia’s own brand promise - delivering insights that are as fast, precise, and high-performing as the cars on the track. By aligning Medallia with one of the most respected teams in motorsport, the campaign reinforced credibility with audiences across industries.
This project showed how design can connect two worlds, translating the language of speed and precision from Formula 1 into the language of customer experience. The visuals created a bridge between sport and business, extending the partnership narrative and elevating Medallia’s presence on a global stage.