The creative direction drew from 1980s visual culture and the iconic Back to the Future aesthetic. By blending retro inspiration with modern design sensibility, I created a visual language that echoed the era while capturing the forward-thinking elegance of English’s game and leadership.
The poster became more than a tribute. It was a storytelling piece that connected history, style, and identity, honoring English’s influence while reinforcing the NBPA’s role in preserving and celebrating the legacy of those who shaped the game.