I concepted and designed visuals and brand elements that introduced a modern, youthful energy to the program while staying grounded in purpose. The creative direction was about more than graphics. It was about experience-building - shaping how young athletes felt when they stepped into the gym, how the environment inspired participation, and how the NBPA’s values were carried into every detail.
The identity connected directly to youth development and community impact, giving the camps a visual language that celebrated growth on and off the court. By balancing playfulness with professionalism, the work positioned NBPA Camps & Clinics as environments where design could encourage, empower, and connect the next generation to the larger story of the game.