The creative direction was about more than a playlist cover. It connected music and basketball as cultural forces, capturing the energy and anticipation of game day while amplifying the personal voices of the players. The visuals turned the playlist into a recognizable brand touchpoint, aligning it with the NBPA’s identity and extending the Union’s presence into the spaces where players and fans already connect.
This project showed how design can bridge sport, music, and culture. By giving the playlist a clear and compelling visual identity, it helped position the NBPA not only as a players’ union, but as a cultural brand with influence that extends beyond basketball.