Commemorative Poster
The creative direction drew on stylistic cues from the 1980s era in which he played. Retro-inspired accents and bold typography gave the piece a sense of time and place while framing Bridgeman’s leadership and business achievements in a way that felt timeless.
The poster became more than a tribute. It was a storytelling piece that recognized Bridgeman’s impact as a pioneer who set an example for future generations, both within basketball and far beyond the world of sports. By blending history, culture, and design, the work reinforced the NBPA’s commitment to honoring those who shaped the game and expanded its legacy.