DaRaun Crawford
Art Director
Projects        Info
NBPA Media Day (2021)
Official Hoodies RebrandFrom concept to execution, I redesigned the NBPA’s official 2021 Media Day hoodie - the signature piece circulated throughout the league and worn by players as content was captured for the upcoming season.

More than apparel, the hoodie became a visual symbol of the NBA brotherhood - representing the spirit, unity, and individuality of the players. Designed with versatility and authenticity in mind, it offered a clean, elevated backdrop for storytelling across interviews, portraits, and season-long media coverage.

Worn by a new generation of rising stars - including Ja Morant, Jalen Green, Cole Anthony, Cade Cunningham, and more - the hoodie reflected the future and legacy of the league.

Through intentional design, we shaped a piece that wasn’t just seen - it was lived in, embedded in the visual fabric of the NBA’s 2021 season.

← PREV    INDEX    NEXT →