Official Hoodies Rebrand
More than apparel, the hoodie became a visual symbol of the NBA brotherhood - representing the spirit, unity, and individuality of the players. Designed with versatility and authenticity in mind, it offered a clean, elevated backdrop for storytelling across interviews, portraits, and season-long media coverage.
Worn by a new generation of rising stars - including Ja Morant, Jalen Green, Cole Anthony, Cade Cunningham, and more - the hoodie reflected the future and legacy of the league.
Through intentional design, we shaped a piece that wasn’t just seen - it was lived in, embedded in the visual fabric of the NBA’s 2021 season.