The goal was clear: create a branded environment that balanced luxury with purpose. I developed a visual identity that drew directly from the spirit of the Bahamas, blending native flowers, tropical palettes, and custom patterns into a design system that transformed the property for the weekend. A handwritten typeface added authenticity, layering a personal touch across signage, activations, and branded materials.
The environment became more than backdrop. It reflected the dual spirit of the event - focus and celebration, business and brotherhood. From curated gifting suites to private brand activations, every detail was crafted to engage players, encourage connection, and set the tone for vision-setting conversations about the future
of the game.
In a culture where player voice drives both basketball and broader conversations, One Court showed how intentional design can shape community and leadership. The visuals created an atmosphere that honored the island, elevated the NBPA’s brand, and gave players a rare space to imagine what comes next, on and
off the court.