Spanning pop-ups, player appearances, social campaigns, and a fully branded double-decker bus, 450 Gives blended experience with storytelling. I led the design of the bus interior and exterior, shaping it into an immersive space with an art wall, gaming lounge, refreshment bar, DJ booth, and the official NBPA x Google giftbox. Wrapped in bold branding, partner logos, and interactive QR codes, the bus became a moving stage that invited fans to scan, engage, and win the “gift of the day.”
The activation showed how thoughtful design can bridge partnerships, players, and fans. It created a new cultural tradition for the NBPA, embedding the union into the fabric of the city during the holidays. The experience was recognized as a 2x nominee for Best Brand Experience or Activation and Most Creative Partnership with an Athlete or Influencer at the 2022 Hashtag Sports Awards. 450 Gives proved how design can turn a campaign into a community moment that lives well beyond December.
Co-Branded Wraps / Signage