Spanning pop-ups, player appearances, social campaigns, and a fully branded double-decker bus, 450 Gives blended experience with storytelling. I led the design of the bus interior and exterior, shaping it into an immersive space with an art wall, gaming lounge, refreshment bar, DJ booth, and the official NBPA x Google giftbox. Wrapped in bold branding, partner logos, and interactive QR codes, the bus became a moving stage that invited fans to scan, engage, and win the “gift of the day.”
The activation showed how thoughtful design can bridge partnerships, players, and fans. It created a new cultural tradition for the NBPA, embedding the union into the fabric of the city during the holidays. Recognized with Best Brand Experience or Activation and Most Creative Partnership with an Athlete or Influencer at the 2022 Hashtag Sports Awards, 450 Gives proved how design can turn a campaign into a community moment that lives well beyond December.
Co-Branded Wraps / Signage