The creative direction captured both the prestige of the tournament and the values behind it, aligning with American Family Insurance’s commitment to excellence and community. The visuals elevated the event beyond sport, presenting it as a moment that celebrated legacy, connection, and the tradition of golf at the highest level.
This project showed how design can bridge brand and culture. By shaping collateral that honored both the competitive spirit of the game and the mission of the sponsor, the work reinforced credibility for the brand while amplifying the story of an iconic tournament.