NBPA x Rucker Park
A New Chapter for a Legendary Court
Rucker Park isn’t just a court - it’s a proving ground. A cultural landmark where streetball legends, future NBA stars, and icons like A$AP Ferg and Dr. J first carved their names into history. It's a place where the spirit of Harlem, and the voices of marginalized communities, have shaped the soul of the game.

In collaboration with Rucker Park, Legends, and the NBPA, we reimagined the Greg Marius Court - honoring its legacy while creating a new stage for the next generation. I led art direction across court design, color story, and physical brand moments for the grand reopening, working alongside our Grassroots Development and Branding teams to ensure the community’s heartbeat stayed at the center of every decision.

The court’s rebirth was more than a renovation - it was a revival. Alongside the physical transformation, we launched an episodic content series chronicling the past, present, and future of Rucker Park. Through storytelling, we connected generations - giving rising high school players the platform to leave their own mark and continue a tradition built by those who turned local dreams into global legacies.

Through design, collaboration, and community, we shaped an experience that wasn’t just about basketball - it was about history, identity, and impact.