The design carried forward the spirit of 1UP, translating the album’s energy into a collectible piece that felt exclusive, leveled-up, and true to the visual identity of the tour. These badges were more than credentials. They became part of the storytelling, a way to immerse participants in the 1UP universe while holding onto a tangible marker of the moment.
This project showed how even the smallest design details can shape culture and memory. By treating access passes as part of the creative ecosystem, the badges amplified the tour’s identity and reinforced the connection between artist, music, and fans.