Top 100 Camp
I led the creative direction for the NBPA’s tentpole event at Disney’s ESPN Wide World of Sports, designing a full visual identity that stretched across in-arena digital signage, exterior displays, freeway directional signage, social media content, and physical communications.
The visual system was built to match the prestige and energy of the camp - blending bold design, dynamic motion, and clear storytelling to guide players, scouts, and coaches through the week. Daily graphics helped keep the experience fresh and immersive, while a collaboration with SLAM Magazine captured the spirit and momentum of the camp in real time.
Through cohesive creative direction, the Top 100 experience became more than training - it became a pivotal chapter in the journey toward basketball greatness.
NBA Player Alumni
Camp Team Rosters
Camp Rosters
Signage
Details